𝘁𝗶𝗽ó𝗻 𝗬𝗼𝘂𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗝𝗲𝗹𝗹𝗲 𝗝𝗮𝘀𝗺𝗶𝗻 𝗠𝗮𝗻𝘂𝗲𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗔𝘃𝗶𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀

Jelle Jasmin Manuel, the Operations Head of Aviation and Logistics Services at Asiapro Multipurpose Cooperative, exemplifies effective leadership and innovative problem-solving in her role. With a background in Industrial Engineering, she leverages her analytical skills and extensive experience to drive operational efficiency and achieve organizational goals. This article delves into her professional journey, leadership philosophy, and contributions to the cooperative model, highlighted by testimonies from her head, colleagues, and subordinates.

A Solid Foundation in Industrial Engineering

Jelle’s academic choice of Industrial Engineering was driven by its emphasis on analytical thinking and problem-solving competencies. She appreciated the versatility of the field, which assured her of a stable career across various sectors. Her education at UP Diliman provided her with a strong foundation in operations management, cost analysis, financial planning, and business administration. These skills have proven invaluable in her current role, where she meets the growing demands of the aviation and logistics industries.

Operational Excellence and Strategic Collaboration

In her capacity as Operations Head, Jelle oversees the day-to-day activities within Asiapro’s business platform to ensure efficient and effective operations. Her role involves close collaboration with clients and internal departments such as finance and human resources to streamline processes. 

One of her subordinates notes, “...she personally leads me the right way. She’s dedicated to what she does and how she teaches us. Overall, I can say she has extraordinary leadership skills.”

Leadership Philosophy and Team Dynamics

Jelle’s leadership is characterized by her commitment to building a results-oriented team culture. She emphasizes the importance of accountability, setting target accomplishments with her team and monitoring outputs to ensure performance goals are met. She values feedback and engages in discussions about work methods, facilitating continuous improvement. Jelle dedicates time to communicate with team members, addressing their concerns and providing coaching to support their professional growth.

Michael Angelo B. Ortiz, head of ALSG, praises her dedication: “At any rate…save for some minor adjustments from the corporate to the cooperative environment, I couldn't ask for anything more from Jelle's leadership. She practically works seven days a week and about eighteen hours a day on average. She leads by example and readily takes on the challenge no matter how difficult or tedious the task on hand is. She is always ready to pick up the cudgels for the sake of the BP. With a never-say-die attitude, Jelle will continue working on a task until it is completed. More importantly, she continues to strive for improvement on what we have already perceived as our best.”

Commitment to Cooperative Principles

Initially drawn to the cooperative model for its focus on people, Jelle has gained a deeper appreciation for its value-driven approach over her three years with Asiapro. She recognizes the active role members play, not only financially but also in volunteering time for committees and outreach activities. The cooperative’s alignment of owners’ interests with the community’s interests has reinforced her belief in its potential to benefit both members and the wider community.

Fostering a Positive Workplace Culture

Jelle’s business platform at Asiapro promotes respect, hard work, and mutual inspiration among members. They celebrate even small wins, fostering a workplace that supports healthy personal and professional relationships. This approach builds a strong employer brand, emphasizing inclusion and providing a positive application experience for candidates. Early communication of each member’s value and career development opportunities further promotes retention and engagement.

A co-worker testifies to her impact: “Ms. Jelle, as Head of Operations at ALSG, has consistently demonstrated exceptional dedication and productivity. Under her leadership, she spearheaded the implementation of a new monitoring/database that not only streamlined processes but also enhanced our team's effectiveness. Her strategic foresight and unwavering commitment to excellence continue to inspire innovation and drive positive change throughout our team.”

Guidance for the Younger Generation

Jelle offers valuable advice for the younger generation, highlighting the importance of skill development, stress management, and emotional intelligence. She encourages young professionals to integrate into the workplace culture and seek intergenerational mentoring. Emphasizing the need for self-awareness, self-regulation, motivation, and social skills, she prepares them for effective leadership roles. Jelle also advocates for creating supportive environments to manage stress and build resilience.

Building a Strong Employer Brand

Under Jelle’s leadership, Asiapro has developed a robust employer brand by demonstrating inclusion and customizing services to meet client needs. The organization’s commitment to a positive application experience, career development, and retention initiatives for members deployed to our clients, such as providing uniforms and PPEs, have earned it a strong reputation. Client testimonials have led to additional engagements and referrals, highlighting the impact of Jelle’s dedication and responsiveness.

Jelle Jasmin Manuel’s journey in the aviation and logistics sector showcases the power of leadership, innovation, and a commitment to cooperative principles. Her strategic approach and focus on team dynamics have driven operational excellence at Asiapro Multipurpose Cooperative. Through her guidance and example, she continues to inspire both her team and the younger generation, contributing to a thriving, value-driven organization.